Introduction
GHD – short for Good Hair Day – is one of the most recognized premium hair care brands worldwide, with a strong presence in Australia and the UK. Since its launch in 2001, GHD has revolutionized home hair styling with its legendary straighteners and has since expanded its offerings to include curling irons, heated brushes, hair dryers, and styling products. Known for its elegant design, advanced technology, and consistent results, GHD is the first choice for professionals, hairdressers, and everyday users who want salon-quality styling at home.
Brand Mission
GHD’s mission is to empower people by making every day a “Good Hair Day.” The brand is committed to developing high-performance styling tools that combine beauty with scientific research, ensuring hair safety while delivering professional results. GHD focuses on innovation with patented heat technologies that protect hair health, minimize damage, and ensure long-lasting styles. Sustainability and reducing heat damage are at the heart of product development.
The flagship straightener with predictive Ultra-Zone technology. It monitors heat 250 times per second, adapts to hair thickness and styling speed, and maintains a constant temperature of 185°C—the optimal temperature for styling without unnecessary damage.
Another highly popular straightener with dual-zone ceramic technology for smooth, shiny results. It heats up quickly and is slightly more affordable than the Platinum+.
From curling irons to curling wands, the GHD range creates everything from loose waves to defined curls. Like the straighteners, the curling irons also use constant heat technology for long-lasting results with minimal hair damage.
Highlights
Professional styling tools trusted by hairdressers worldwide.
Predictive heat technologies minimize hair damage.
Extensive product range from straighteners to hair dryers and brushes.
Sleek, durable design with premium quality.
Consistent styling results and long-lasting performance.
Pros and Cons
Pros
High-quality, salon-tested tools; advanced heat technology to protect hair; sleek, stylish design; long-lasting durability; professional results for at-home use; wide range for different hair types and needs.
Cons
Premium prices; some tools are heavy with extended use; heat settings are fixed (no adjustable temperatures, which some users prefer); repairs and replacements can be expensive; not budget-friendly compared to mid-range alternatives.
Customer Reviews
Customers in the UK and Australia consistently praise GHD for reliable, salon-quality results. Many emphasize how smooth and shiny their hair feels after using flat irons or hairdryers. The Platinum+ is particularly appreciated for protecting hair while creating smooth styles. Hairdryers like the Helios receive good reviews for their power and speed, with many noticing a significant reduction in frizz.
Critical reviews usually focus on price. Some customers find GHD devices expensive compared to alternatives. Some point out that while the devices last for years, replacements are expensive if problems occur outside the warranty period. Others mention the desire for adjustable heat options, especially for fine or delicate hair.
FAQs
What sets GHD apart from other brands?
Patented predictive heat technology ensures optimal styling at 185°C, the scientifically recommended temperature for minimal damage and maximum results.
Do GHD straighteners damage hair?
All heat styling carries some risk, but GHD technology minimizes this compared to tools with higher, uncontrolled heat.
Are GHD products worth the price?
For most users: Yes. The durability, consistent performance, and salon-quality results justify the premium price.
Are GHD tools suitable for all hair types?
Yes, the range includes tools for fine, medium, and thick hair. The Max Styler is ideal for long or coarse hair, while the Platinum+ is suitable for all hair types.
Where are GHD products available?
They are available in Australia and the UK in salons, online, and from official GHD retailers.
Final Verdict
GHD remains one of the leading providers of hair care products and enjoys the trust of professionals and everyday users alike. With innovative technology, elegant design, and consistent results, GHD devices fulfill the promise of a “Good Hair Day.” The high price may deter budget-conscious buyers, but the investment is worthwhile for anyone who wants to style their hair regularly and maintain long-term health.
For customers in the UK and Australia, GHD offers one of the most reliable, effective, and stylish hair tool ranges on the market, making it the first choice for salon-quality styling at home.
